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The Challenges faced by Higher Education Institutions
COVID-19 has accelerated processes in the education sector and has raised issues that have existed in the education and higher education market for many years. These problems require a quick response that educational institutions are struggling to provide, as well as a change in the way we address the role of academia in educational development pathways.
Challenges faced by higher education institutions:
- The need to stay applicable to the job market - the content being taught must not become irrelevant.
- Students are looking for value for money at university, and questioning the long-term value of their studies due to the high dropout rates and tuition/funding costs that they must pay to cover their tuition.
- Educational institutions’ income is negatively impacted by high dropout rates.
- The institutions’ teaching methods and content delivery must be updated and adapted to the ways in which students are accustomed to learning and consuming content.
- The growth of these higher education institutions is limited to the amount of their physical places.
The Challenges faced by Students
- Higher education is still the entry ticket to the job market.
- The study methods at university tend to be fundamentally different from study methods used in high school.
- Students are expected to get good grades so that they can find their place in the job market.
- There is a large gap between the students in more secure financial positions and those in less secure financial positions.
- There can be a disconnect between the content taught in class and that which appears on the final test.
- Various pressures, such as the pressure to succeed and pass their academic exams, financial pressures to fund their studies, etc.
- The unavailability of tutors and lecturers to assist with their studies.
Our solution:
- We give students the tools they need to succeed.
- Our short videos, prepared by leading lecturers in their fields, include many exercises.
- Proprep’s content is available at any time, accessible on any medium (computer, mobile phone) and from anywhere.
- Our technological solution allows a course to be adapted for each student according to their faculty and the subject they are studying.
- We allow students to learn in their own time and at their own pace.
The UK Market - entered in September 2019
140 universities
2.2m+ university students
Registrations at ~100 universities in the UK
450+ customized courses
25+ partnerships with student unions
The US Market
1,940+ customized courses
4,200+ higher education institutions
Content prepared for ~220 universities in the US
22m+ students in the US
The Path to the Market
We have developed a number of channels to enhance and maximize the user acquisition process.
Direct marketing channels
Digital marketing and online campaigns
Social media
Affiliate program - in progress
Influencers
Indirect marketing channels
Student unions
B2B, B2C distribution
Student support organizations/associations